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Not an Official Sponsor, Nike Still Gets More Attention Than Adidas at Olympics - Bloomberg
Advertiser of the Year: Adidas
London 2012 delivers unexpected legacy | CNN
Olympics 2012: branding 'police' to protect sponsors' exclusive rights | Olympic Games 2012 | The Guardian
Adidas exploitation: the truth behind the brand
London 2012: Victoria Pendleton bows out after final Olympic showdown | Olympics 2012: cycling | The Guardian
Olympics boost Adidas sales | Financial Times
Labour Behind the Label | the back office
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Olympic brands caught up in abuse scandal | Retail industry | The Guardian
WANTED: One Olympic Medal from Team USA Swimmer Michael Phelps Preferably Gold but will take Silver or Bronze Please Contact Jane Rogers, Associate Curator, National Museum of American History, Smithsonian Institution
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London 2012 delivers unexpected legacy | CNN
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Good Clobber — Adidas Originals London 2012 - City Series and The...
Nike Flyknit vs adidas Primeknit Controversy & Lawsuit Explained
2012 Summer Olympics - Wikipedia
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